Sinergy team is made up of experienced professionals in the fields of procurement, engineering, law, and logistics – with deep familiarity with the Chinese market and the ability to translate complex needs into smart solutions. We work with transparency, precision, and accountability – because behind every successful process are people who understand the big picture down to the smallest details.
Nadav Ben Simon
Managing Partner
Immersed in the Chinese business world since 2011, he established and managed a factory in the automotive and electronics sector for a leading international corporation. Upon his return to Israel, he founded Sinergy with the goal of offering his clients what he does best – turning China into a focused, precise, and profitable business opportunity. He brings with him a unique combination of deep cultural understanding, proven experience, and the ability to manage complex projects in the fields of manufacturing, procurement, and automation.
Simon Chen
Managing Partner
Simon has been leading multinational operations in China for over three decades. An engineer by training and a perfectionist by nature, he managed German automotive plants and is regarded as a true expert in bridging East and West. Simon is our man in China – heading the consulting team and ensuring that your products are exactly as you envisioned.
Marina Kalnitski
Lead Consultant
The Sinologist – an expert in Chinese culture, communication, and strategy. Over the years, she has guided companies, government entities, and NGOs in developing business, social, and diplomatic dialogues with China, translating not only the language – but also the context, mentality, and values. Thanks to her ability to read China’s ‘language of subtext,’ Marina helps bridge cultures and build precise, intelligent, and long-term strategic partnerships.
Karl Fröhlich
Senior Advisor
Karl has been managing manufacturing companies in the metal processing sector in Germany and China for over three decades. An expert in the development and procurement of automated machinery, he also lectures at universities in China on industrial engineering. A man of excellence and product quality at the highest standards.
Yun Fei
Yunfei Y. possesses extensive experience in procurement, supplier, and supply chain management in China, accumulated over more than 15 years at leading international companies, including BSH and Flextronics. She specializes in supplier lifecycle management from the sourcing and Phase-In stages through Phase-Out, performance evaluation, risk control, and contract management covering frameworks, quality, logistics, and NDAs. In her last role, she led multi-dimensional supplier evaluation processes, identification of high-quality suppliers, reduction of operational and financial risks, and the development of work processes connecting procurement, production, quality, R&D, and logistics. Additionally, she brings practical experience in MRO Sourcing, managing Source-to-Pay processes, delivery tracking, and preparing export documents. The combination of her deep understanding of the Chinese market, process-oriented thinking, and ability to work cross-functionally makes her a significant part of Synergy's local arm in China.
Forest Lueng
Market Research Specialist
Sinergy’s expert in market research and data analysis. Proficient in advanced tools for knowledge management and collection, extracting insights, and visualizing the full picture behind the numbers.
Ronen Yaniv
Senior Advisor
Sinergy’s expert in packaging materials manufacturing, as well as conventional and digital printing technologies.
Ronen brings over 30 years of experience in Israel and Europe, having served as service manager for some of the world’s leading brands in packaging and printing production.
In recent years, he has expanded his activity in the Chinese industry and has developed strong familiarity with the market’s top suppliers and machinery manufacturers.
Thilo Koeppe
Senior Advisor
Extensive management experience along the operational value chain, with expertise in the markets of Europe and Asia. Holds active management and board positions in both B2B and B2C companies – public and private alike. An expert in sustainable business development, based on continuous improvement and advanced innovation.
Jay Su
Financial Consultant
A Certified Public Accountant (CPA) specializing in international corporate law in China. Jay has over 20 years of experience in investment consulting and serves as a senior advisor and project manager for foreign companies operating in China.
Nadav Cohen
Project Consultant
Years of experience in managing international projects across various fields. Nadav specializes in leading turnkey projects – from the planning stage through to delivery – integrating diverse technological systems and ensuring full alignment with the client’s needs.
Gavin Chen
Project Advisor
Gavin represents a combination of hands-on operational experience and a deep understanding of business models. He has managed manufacturing companies and is a Certified Public Accountant. His area of expertise is technological innovation in industry and advanced solutions for the manufacturing sector
Igal Paikin
Factory Operations Consultant
Igal has extensive experience in business consulting and translation in China, with full mastery of the Chinese language and a deep understanding of the local culture. Over the years, he has supported factories, industrial firms, and construction companies—including professional translation, on-site process coordination, and communication bridging between parties. The combination of practical experience working with factories and a diverse managerial background allows him to assist Synergy's clients in overcoming cultural and professional gaps, ensuring an efficient, clear, and precise workflow.